INVITATION TO A PRESENTATION & DISCUSSION

The way in which the world communicates - about business, political issues, consumer products and the human experience - is undergoing a fundamental shift. Stories that once took hours to appear in print are now published in seconds and live on for years. The spheres of influence have also shifted; a blog post has just as much of an effect on your brand’s reputation as does a story in the Wall Street Journal. It’s time to embrace these changes. It’s time to influence a new set of rules for communicating in our digital world.

Navigate this change with us at our Digital Exploratorium, the latest in a series of events from Young & Rubicam Brands.

Wednesday 24th June 2009 • from 6.00 – 7.30 pm

Our guest speaker, Rachelle Spero (bio here), Executive Vice President of our Digital Media Practice in New York, will host an exclusive session for communications and marketing professionals on the essentials of conversational marketing, including how to effectively and efficiently:

• Build a listening infrastructure
• Identify market influencers and join the conversation
• Create engaging content and experiences
• Aggregate people and content to build branded communities
• Use technology and analytics to generate competitive advantage

Expect a highly interactive discussion with an emphasis on real world global case studies from Dell, MasterCard and GSK.

 

Please RSVP by Friday 19th June to
Adriano De Minicis • E adriano.deminicis@yr.com • T +41 22 908 4006

Click here to watch the highlights of our last thought leadership event.

 

Young & Rubicam Brands
1 rue Lugardon (off Rue des Alpes)
1201 Geneva